Marketing and Social Media support

Watford and Three Rivers Friends of the Earth

The Great Big Green Week is an exciting opportunity for our local community in Watford and Three Rivers to find out more about the environment, the natural world in their area, and what they can do to help preserve it. Many local charities and businesses, plus both local councils, are involved with the week’s events.

There will be lots of activities for all ages and interests, previous years have included:

• Bat, bird and butterfly walks
• Get involved in the big clean up – litter pickers to the rescue
• Green Gym (yes, really…)
• Have a go at an eco-craft
• Movie showings for kids and adults
• Discussion panels –
• A Green Festival in Watford High Street – hosting charities and green retailers
The South West Herts event is part of the national Great Big Green Week – the UK’s biggest celebration of community action to tackle climate change and protect nature. This year it is taking place from June 7-15 – the aim is to increase understanding of why it is important for change to happen, what climate action can mean locally and how local people and groups can make a difference. We want to promote greater ongoing individual and
community participation to protect our nature and biodiversity.
Afterall – nothing changes if nobody changes – and so we need people to see the need for change and that individual actions can make a difference to our environment.

What we need from you!

We need help to get our story out to the wider community! We need to promote the week as a whole and promote individual events. We want to make some noise – in the media, on social media and get information through to people who don’t normally engage with us.
We need a marketing plan and marketing implementation to really energise our local community, getting as many people involved as possible. We would like people from every walk of life, age and community to get stuck in with the week – whether just coming along to find out more or getting active to save our planet.
Previous weeks have largely attracted people who are already involved with, or known to, the organisations involved and/ or interested in environmental issues. What we really want to achieve this year is to reach new people.

Deliverables

We need a clear plan of action, identifying the key activities needed with a clear timeline and responsibilities. This should include how the activity will be measured, so that we can learn from this year and make future years will be even more successful.

This role will work closely with our Project Lead, Working Group and Project Manager.

Included in this will be:

• Creating a buzz and awareness around the GBGW
• Reaching and engaging with new audiences, who are new to the GBGW and
  environmental events
• Developing an online programme of events – show casing the weeks activities
• Promoting the week and individual events

We would like you to recommend the best ways to achieve these goals, but anticipate this will include:

• Social media activity on the major platforms, aiming to reach a wide demographic mix (ethnically, gender, age, education level, income level).
• Posters and leaflets for communities we can’t reach through digital means. We anticipate this may be in community centres, religious establishments, local ‘noticeboards’ (in stores, libraries etc.)
• Providing simple and engaging materials that other organisations involved in the week can roll out via their websites, social media and digital  marketing avenues, i.e. charities, councils (town and parish), businesses, schools etc.

Within the scope of the activities above the group and the selected consultant will agree on the division of labour for the role out of the tasks to make best use of the budget available.