GoVolHerts Marketing Lead

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Hitchin
Fixed Term
Closing date: 26/07/2023

North Herts and Stevenage Centre for Voluntary Service

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GoVolHerts Marketing Lead Job Description

Contract:                      Fixed term until 31 March 2024 with likely extension subject to ongoing funding

Salary:                         Up to £24,000 per annum pro rata (dependent on experience)

Hours:                         21 hours per week

Location:                     Hybrid working – home & Hitchin office – with occasional travel across Hertfordshire

Line manager:             GoVolHerts Project Manager

 

Application Process:

To apply for the role of Marketing Lead at GoVolHerts, please email katie@govolherts.org.uk with a copy of your CV along with a covering letter making reference to our job description and person specification below which describes why you believe you are suitable for the role.

 

Application deadline: 11.59pm Wednesday 26th July 2023

Shortlisting: Thursday 27th July 2023

Interviews: Tuesday 1st August and Wednesday 2nd August 2023

 

About North Herts and Stevenage CVS:

North Herts and Stevenage Centre for Voluntary Service (NH&SCVS) are seeking a new enthusiastic and creative team member to join our successful GoVolHerts project.

GoVolHerts is a one-stop-hub for volunteer enquiries across Hertfordshire. We help residents to find their ideal volunteering role as well as supporting charities and not-for-profit groups to recruit volunteers. We provide advice, support, and guidance to many organisations across the county.

 

NH&SCVS is committed to creating a workplace where our people can thrive. We value equality of opportunity at all levels and welcome applications which reflect the diverse communities that we are part of. We offer a genuine flexible working arrangement with a hybrid home/ office-based approach.

Despite being a small charity, we continue to evolve and strive for excellence and continuous improvement in order to meet current challenges.

None of this can be achieved without our people – our staff, our volunteers, our members, our beneficiaries, and our partners. To find out more about NH&SCVS and the projects that we run, click HERE.

 

About the role:

Are you looking for a role which gives you creative license to shape the voice of an organisation?

A role which makes a difference?

This is a rare opportunity providing you with freedom to develop marketing campaigns for an organisation which is of real benefit to the local community. This role is a chance to make a lasting impact by highlighting incredible charities across the county. You will take ownership of creating a marketing strategy with the aim of promoting and celebrating volunteering in Hertfordshire. The ideal candidate will be experienced in creating engaging content across a range of platforms.

 

  • Create and implement a marketing strategy for GoVolHerts
  • Oversee the GoVolHerts website ensuring it is up-to-date, informative, and accessible
  • Develop and schedule social media posts across all platforms (Facebook, Twitter, Instagram and LinkedIn), using design tools such as Canva to ensure content is high-quality, inspiring and showcases the depth of our impact
  • Work with the Project Manager to build on the reputation/ branding of the project and ensure there is a consistent brand message across all our posts
  • Manage the development of marketing materials to support events by creating print adverts, email, website, and social media marketing to ensure maximum exposure
  • Collate content for a monthly e-newsletter using Mailchimp
  • Produce reporting data on social media/ website engagement and review Google analytics regularly
  • Keep up with latest digital marketing trends and techniques, liaising with similar charities and organisations to employ the best practice

 

GoVolHerts Marketing Lead Person Specification

You must demonstrate and maintain the following knowledge, experience, skills and attributes.

Knowledge & Experience 

Essential  Desirable 
At least 2 years’ experience in marketing. Degree or professional qualification in marketing.
Experience of developing and delivering

successful marketing and campaign strategies (especially digitally).

  
Experience of writing effective content for use across a full range of media channels.  
Experience of devising measurement strategies for marketing activities.  
  An understanding of the voluntary and community sector in Hertfordshire.

 

Skills 

Essential  Desirable 
Excellent verbal and written communication.    
Ability to problem solve, prioritise tasks and manage conflicting priorities.  
The ability to work to deadlines and manage competing priorities effectively.  
A high level of competency with Office 365,

Outlook and design tools such as Canva, Illustrator or similar software.

 

 Proficient in using Mailchimp and scheduling tools such as Later or Hootsuite.
Competent and confident at uploading engaging content to a wide range of social media channels including Twitter, Facebook, Instagram, and LinkedIn. An understanding of digital trends.

 

 

Attributes

Essential  Desirable 
A team player capable of contributing to, and working within, a dynamic, proactive team.  
Passionate about openness, accountability, quality assurance and continuous improvement. Excellent attention to detail and the ability to measure effectiveness through analytics and insights.
Experience of maintaining good relationships with colleagues and a wide range of external stakeholders.  
Clean, driving licence and access to a car.  
Able to work occasional weekday evenings.  
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