Communications & Marketing Officer

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Hybrid, working 40% of time in office in Welwyn Garden City and remaining time remote
Closing date: 20/02/2023

Willow Foundation

Our communications team supports the other teams across Willow, including fundraising, events, retail and Special Days, by identifying their communications needs and finding creative ways to meet them.

The Communications & Marketing Officer role is an excellent opportunity for an experienced communications professional looking for an exciting new challenge.  No two days will be the same, and the successful candidate will be responsible for delivering a mix of communications activities, both on and offline.

The team works on a hybrid basis and the successful candidate will be expected to work from our Welwyn office 40% of the time.  Regular travel to our shops, and occasionally to events, will be required, so a driving licence is a must.

If you have communication skills, lots of creative ideas, a positive “can-do” attitude and a passion for what you do, we want to hear from you.

Reporting to:  Communications & Marketing Manager

Principal Responsibilities and Duties:

  • Manage Willow’s email communications, website, marketing and social media channels, maintaining a regular calendar of digital content and engaging with supporters
  • Work with the managers of Willow’s retail shops to deliver a programme of communications projects and activities to engage new donors and customers
  • Manage the promotion of fundraising campaigns and events
  • Gather and create engaging content, including case studies, images and videos, to be used to raise awareness of Willow’s work locally and nationally
  • Develop and manage working relationships with creative agencies, printers and freelancers to deliver high quality printed materials, on time and within budget
  • Use analytics tools to report back on performance and identify opportunities
  • Be an active member of the team and charity as a whole and to undertake training and skills development and keep up to date with changing requirements of the role and the external environment
  • Undertake other duties that may be required as part of the role

Person Specification:

  • Confident self-starter, enthusiastic and highly motivated
  • Excellent planning, time-management and organisational skills with ability to stick to timetables for delivery of work and meet deadlines under pressure
  • Able to express ideas clearly, both verbally and in writing, with an ability to adjust tone and content appropriately for different target audiences
  • Strong copywriting and editing skills with the ability to turn complex information into compelling stories and content
  • Ability to think creatively, offering new ideas, concepts and solutions
  • Experience working in a marketing/PR/communications role, ideally in a charity environment
  • Experience of developing multi-channel communications plans and taking a communications campaign forward through different digital and offline channels
  • Experience of working to brand guidelines and ensuring they are adhered to
  • Design skills, particularly in creating and/or overseeing the design of visually appealing digital and non-digital content; graphics, films, image bank etc.
  • Experience of using analytics and other tools to report on performance of campaigns
  • Experience of media relations and evaluating media coverage and PR
  • Experience of using social media as a professional communications tool
  • Knowledge of the digital charity landscape, including best practice for social media, web content creation and engagement strategies
  • Experience of producing photo and video content
  • Experience of using software including Microsoft, Canva or other design tools, Google Ads, analytics tools, email marketing platforms and website CMS systems
  • Organised and able to keep good records for data protection, confidentiality and financial purposes
  • Understanding of the aims, objectives and activities of the charity

We offer:

  • 25 days holiday plus bank holidays and option to purchase additional leave
  • Stakeholder pension with 5% employer contributions
  • Flexible working subject to the requirements of the role
  • Cycle to work scheme
  • Season Ticket Loan


Interviews will be held on Tuesday 28th February